Despite its consistent success the Unilever marketing team is never one to rest on its laurels. As part of this commitment to continuous improvement it set about improving the user experience for its people when accessing online tools and resources.
The objective was to ensure they had what they had easy access to all the tools needed to do their day jobs and develop their careers within Unilever.
Working with the marketing@unilever team we undertook two phases of usability testing to shape the optimal user experience.
The research was conducted globally – to ensure cultural differences and the variety of roles and work levels were taken into account – and the feedback was shared in workshop environment with the marketing team and design agency developing the online resources.