Vodafone UK had a clear set of objectives and strategy that it needed to achieve for sustained business growth. However it was not convinced that it had the right communication strategy in place to maximise awareness of these and help employees understand their role in the process. A new CEO had also just come on board who had a much more proactive and hands on approach to communication.
To address these issues we conducted an audit of existing channels to get a baseline on how effective they were in delivering the key messages. Mindful of an environment that was suffering a degree of survey fatigue and about to enter its peak trading period, we used a combination of depth interviews with key stakeholders, all employee and manager only focus groups and the pre existing in-house People Panel survey tool.
We then conducted a workshop with the channel team to examine the results, tease out the implications for the future strategy and prioritise and plan for maximum impact.